Before that, he was a national correspondent at The Washington Post. From 2011 to 2020, he was a social science correspondent with NPR. Shankar Vedantam ( founded Hidden Brain Media in 2019, and is the host and executive editor of the Hidden Brain podcast and radio show. In 2019, we launched Hidden Brain Media to allow us to connect more deeply with our audience and to experiment with new ways of telling Hidden Brain stories across a range of different platforms. Our radio show, which debuted in 2017, is heard on more than 400 public radio stations across the country. Shankar and NPR launched the podcast in 2015, and it now receives millions of downloads per week, and is regularly listed as one of the top 20 podcasts in the world. Our exploration of these ideas can be heard every week on the Hidden Brain podcast and radio show. By drawing a simple line between mental activities we are aware of and mental activities we are not aware of, the “hidden brain” subsumes many concepts in wide circulation: the unconscious, the subconscious, the implicit. ![]() The “hidden brain,” in other words, is a metaphor, much like the “selfish gene.” Just as there are no strands of DNA that shout, “Me first!” no part of the human brain is disguised under sunglasses and fedora. Some deal with social dynamics and relationships. Some aspects of the hidden brain have to do with mental shortcuts or heuristics others are related to errors in the way memory and attention work. What, exactly, is the “hidden brain”? This is a term Shankar created to describe a range of influences that manipulate us without our awareness. In 2010, he published a book further exploring these topics and introducing the idea of “the hidden brain.” Our host and Executive Editor Shankar Vedantam has been reporting on human behavior and social science research for more than 25 years. We sometimes joke that we are in search of a " Hidden Brain Theory of Everything.Hidden Brain Media is an independent production company that aims to help curious people understand the world, and themselves. These different vehicles allow us to showcase ideas at different lengths and in different formats: A radio story about how students avoid the unpleasantness of an STD diagnosis might show up in longer form on the podcast, in an episode about "information aversion." We also love to show how ideas are interconnected: A guest from a podcast episode about the recruitment tactics of ISIS might also appear in an episode about the nature of religion a Google data scientist who examines patterns in search terms might be featured in our podcast, but also show up in a completely different episode about the nature of unconscious bias. We debuted an hour-long radio version of the show in the fall of 2017. Hidden Brain began as a weekly series on NPR's Morning Edition and launched as a podcast in September 2015. The goal of Hidden Brain isn't merely to entertain, but to give you insights to apply at work, at home and throughout your life. ![]() Hosted by NPR social science correspondent Shankar Vedantam, Hidden Brain links research from psychology and neurobiology with findings from economics, anthropology, and sociology, among other fields. How do children come to love spicy foods? Why do religions exist? What's the best way to get people to be honest on their taxes? Hidden Brain explores questions like these that lie at the very heart of a complex and changing society. Our audience takes uncommon pleasure in the world of ideas. Hidden Brain helps curious people understand the world – and themselves. Using science and storytelling, Hidden Brain reveals the unconscious patterns that drive human behavior, and the biases that shape our choices.
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